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Advertising

Advertising Author : Andy Tibbs
Publisher : Routledge
Pub Date : 2009-11-27
Page : 232
Language : en
Rating :

Download Advertising Book free at link below

‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK

‘Like the advertising business, Tibbs’ book is dynamic, edgy, and challenging. It captures the industry’s excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications’– Pamela Morris, Loyola University Chicago, USA

‘Tibbs’ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doors’ – Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK

Advertising does not need another graduate!

Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice.

This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry’s most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job.

Add to that, an extensive supply of hints and tips to enhance the creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews.

Maybe advertising doesn’t need another graduate, but then you won’t be just another graduate will you?


Ogilvy On Advertising


Author by : David Ogilvy
Languange Used : en
Release Date : 2013-09-11
Publisher by : Vintage


Description : A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogil...

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Advertising


Author by : Jen Green
Languange Used : en
Release Date : 2011-12
Publisher by : The Rosen Publishing Group


Description : Discusses the advertising industry, including how effective ads work, how they affect and conversely reflect society, and the ethical and legal issues concerning advertising....

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Advertising


Author by : Tony Yeshin
Languange Used : en
Release Date : 2006
Publisher by : Cengage Learning EMEA


Description : Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound a...

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Advertising


Author by : Elizabeth Rose McFall
Languange Used : en
Release Date : 2004
Publisher by : Sage Publications Ltd


Description : Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evide...

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