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Data Mining Techniques

Data Mining Techniques Author : Gordon S. Linoff, Michael J. A. Berry
Publisher : John Wiley & Sons
Pub Date : 2011-03-23
Page : 888
Language : en
Rating :

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The leading introductory book on data mining, fully updated and revised!

When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. 

  • Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems
  • Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately
  • Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more
  • Provides best practices for performing data mining using simple tools such as Excel

Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.


Data Mining Techniques


Author by : Gordon S. Linoff
Languange Used : en
Release Date : 2011-03-23
Publisher by : John Wiley & Sons


Description : The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to mov...

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Advanced Data Mining Techniques


Author by : David L. Olson
Languange Used : en
Release Date : 2008-01-01
Publisher by : Springer Science & Business Media


Description : This book covers the fundamental concepts of data mining, to demonstrate the potential of gathering large sets of data, and analyzing these data sets to gain useful business understanding. The book is...

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Visual Data Mining


Author by : Tom Soukup
Languange Used : en
Release Date : 2002-09-18
Publisher by : John Wiley & Sons


Description : Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining to...

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Data Mining Techniques


Author by : Arun K. Pujari
Languange Used : en
Release Date : 2001
Publisher by : Universities Press


Description : This Book Addresses All The Major And Latest Techniques Of Data Mining And Data Warehousing. It Deals With The Latest Algorithms For Discussing Association Rules, Decision Trees, Clustering, Neural Ne...

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