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Improving Sales and Marketing Collaboration

Improving Sales and Marketing Collaboration Author : Avinash Malshe, Wim Biemans
Publisher : Business Expert Press
Pub Date : 2014-12-13
Page : 120
Language : es
Rating :

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Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. UnfortuÂnately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, frustration, and sometimes sabotage. Instead of supporting each other in creating superior value for customers, they often fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. Improving Sales and Marketing Collaboration offers the first comprehensive perspective on the functioning of sales-marketing interfaces in business to business (B2B) companies. We explore their complementary roles in creating superior value for customers, problems that occur, the underlying causes of these problems, and potential solutions. These solutions are accompanied by a series of tools that managers can use to diagnose their sales-marketing interface and develop appropriate approaches to improve this relationship. Additionally, the book discusses a number of challenges that companies encounter and the impacts on their sales-marketing interfaces. The discussions and tools presented in this book provide managers with a deep underÂstanding of this critical interface, allowing them to apply these insights to improve their sales-marketing interface, which helps them create superior value for customers.


Improving Sales And Marketing Collaboration


Author by : Avinash Malshe
Languange Used : en
Release Date : 2014-12-13
Publisher by : Business Expert Press


Description : Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned fo...

Read Online the Book



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Author by : Nikala Lane
Languange Used : en
Release Date : 2013-10-18
Publisher by : Routledge


Description : There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability conc...

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Author by : Anneke Seley
Languange Used : en
Release Date : 2008-12-23
Publisher by : John Wiley & Sons


Description : Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative...

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Author by : Tracy Eiler
Languange Used : en
Release Date : 2016-09-26
Publisher by : John Wiley & Sons


Description : Machine generated contents note: Foreword Chapter 1: Why Align? Misalignment stalls your path to growth Misalignment leads to mistrust and hostility Here's what we've seen...

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