counter stats

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing Author : Tom Young, Nick Milton
Publisher : Elsevier
Pub Date : 2011-05-03
Page : 196
Language : en
Rating :

Download Knowledge Management for Sales and Marketing Book free at link below

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.

Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing.

  • Develops a generic model for managing knowledge in sales and marketing environments
  • Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities
  • Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Knowledge Management For Sales And Marketing


Author by : Tom Young
Languange Used : en
Release Date : 2011
Publisher by : Chandos Pub


Description : Knowledge Management for Sales and Marketing provides managers and practitioners with the principles and approaches necessary to either design their Knowledge Management (KM) strategy from scratch or ...

Read Online the Book



Knowledge Management For Sales And Marketing


Author by : Tom Young
Languange Used : en
Release Date : 2011-05-03
Publisher by : Elsevier


Description : While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant ...

Read Online the Book



Knowledge Management Strategies For Business Development


Author by : Russ, Meir
Languange Used : en
Release Date : 2009-09-30
Publisher by : IGI Global


Description : "This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher....

Read Online the Book



Diffusion Of Knowledge Management Systems


Author by : Alexander Kouzmin
Languange Used : en
Release Date : 2005
Publisher by : Emerald Group Publishing


Description : This e-book investigates the factors impacting on the diffusion of Knowledge Management Systems (KMS). Although this research is of interest to other disciplines, no attempt has been made to synthesiz...

Read Online the Book



Leave a Reply

Your email address will not be published. Required fields are marked *