Managing Business Marketing & Sales

Managing Business Marketing & Sales Author : Per V. Jenster, H. Michael Hayes, David E. Smith
Publisher : Copenhagen Business School Press DK
Pub Date : 2005
Page : 287
Language : en
Rating :

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“The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies.”



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