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Marketing Led: Sales Driven

Marketing Led: Sales Driven Author : Ajay K. Sirsi
Publisher : Trafford Publishing
Pub Date : 2005
Page : 156
Language : en
Rating : 4

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Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. to do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. In this powerful and practical book you will learn the following: – How to understand customer needs and value drivers. – How to segment your markets and customers. – How to analyze customer, competitor and market data to develop superior marketing plans. – How to translate marketing plans into actionable sales and customer plans. – How to work with templates and actual plans to guide your own business. – How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace.


Marketing Led Sales Driven


Author by : Ajay K. Sirsi
Languange Used : en
Release Date : 2005
Publisher by : Trafford Publishing


Description : Behind every successful business is the implementation of a superior strategy. Winning firms earn their success. to do this, business organizations have to first develop a superior marketing plan and ...

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Marketing Led Sales Driven


Author by : Keith Steward
Languange Used : en
Release Date : 1992
Publisher by :


Description : ...

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The Oxford Handbook Of Strategic Sales And Sales Management


Author by : David W. Cravens
Languange Used : en
Release Date : 2012-11-22
Publisher by : OUP Oxford


Description : The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance dr...

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Online Marketing And Edetailing


Author by : Andrée Bates
Languange Used : en
Release Date : 2006
Publisher by : NetworkPharma Ltd


Description : ...

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