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Paid Attention

Paid Attention Author : Faris Yakob
Publisher : Kogan Page Publishers
Pub Date : 2015-04-03
Page : 216
Language : en
Rating : 3.5

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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace.


Paid Attention


Author by : Faris Yakob
Languange Used : en
Release Date : 2016-03-03
Publisher by : Kogan Page


Description : Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer pe...

Read Online the Book



Paid Attention


Author by : Faris Yakob
Languange Used : en
Release Date : 2015-04-03
Publisher by : Kogan Page Publishers


Description : As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and aud...

Read Online the Book



Paid Attention


Author by : Faris Yakob
Languange Used : en
Release Date : 2015-03-04
Publisher by : Kogan Page Limited


Description : "Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, Paid Attention explores how ideas move people and how advertising can and sh...

Read Online the Book



Buzz


Author by : Katherine Ellison
Languange Used : en
Release Date : 2010-10-05
Publisher by : Hachette UK


Description : "An absorbing, sharply observed memoir." -Kirkus Reviews A hilarious and heartrending account of one mother's journey to understand and reconnect with her high-spirited preteen son-a true story sure t...

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