counter stats

Retail Marketing and Sales Performance

Retail Marketing and Sales Performance Author : Christoph Preuss
Publisher : Springer Science & Business Media
Pub Date : 2013-12-30
Page : 224
Language : en
Rating :

Download Retail Marketing and Sales Performance Book free at link below

The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet’s sales performance.


Retail Marketing And Sales Performance


Author by : Christoph Preuss
Languange Used : en
Release Date : 2013-12-30
Publisher by : Springer Science & Business Media


Description : The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. ...

Read Online the Book



Marketing Performance


Author by : Thomas Bauer
Languange Used : en
Release Date : 2016-07-25
Publisher by : John Wiley & Sons


Description : Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their com...

Read Online the Book



Sales Service


Author by : Frank Keuper
Languange Used : de
Release Date : 2008-03-08
Publisher by : Springer-Verlag


Description : In innovativen Beiträgen hochrangiger Wissenschaftler und Case-Studies von Praktikern stellen Keuper/Hogenschurz Strategien, Chancen und Risiken, Instrumente sowie Geschäftsmodelle aus den Bereichen...

Read Online the Book



Distribution Strategy And Retail Performance In The U S Market For Plug In Electric Vehicles


Author by : Eric Christopher Cahill
Languange Used : en
Release Date : 2015
Publisher by :


Description : From a marketing and sales perspective, plug-in electric vehicles (PEVs) are very different from conventional gasoline and diesel cars. They are also very different from prior advancements in automoti...

Read Online the Book



Leave a Reply

Your email address will not be published. Required fields are marked *