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Retail Marketing and Sales Performance

Retail Marketing and Sales Performance Author : Christoph Preuss
Publisher : Springer Science & Business Media
Pub Date : 2013-12-30
Page : 224
Language : en
Rating :

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The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet’s sales performance.


Retail Marketing And Sales Performance


Author by : Christoph Preuss
Languange Used : en
Release Date : 2013-12-30
Publisher by : Springer Science & Business Media


Description : The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. ...

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Retail Marketing And Branding


Author by : Jesko Perrey
Languange Used : en
Release Date : 2013-01-02
Publisher by : John Wiley & Sons


Description : Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition...

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Author by : Susan Horner
Languange Used : en
Release Date : 2012-06-25
Publisher by : Routledge


Description : Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as g...

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Author by : Frank Keuper
Languange Used : de
Release Date : 2008-03-08
Publisher by : Springer-Verlag


Description : In innovativen Beiträgen hochrangiger Wissenschaftler und Case-Studies von Praktikern stellen Keuper/Hogenschurz Strategien, Chancen und Risiken, Instrumente sowie Geschäftsmodelle aus den Bereichen...

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