Return on Marketing Investment

Return on Marketing Investment Author : Guy R. Powell
Publisher : Guy Powell
Pub Date : 2002
Page : 154
Language : en
Rating :

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Return on Marketing Investment provides marketing and business people a methodology and language to connect marketing investments to sales revenues. Whether you are the marketing executive or the departmental manager, this book provides numerous examples illustrating how to calculate the Return on Marketing Investment (ROMI) for real life marketing activities. Whether those activities are focused on lead generation or brand awareness, marketing now can show the results of their activities in a simple language understood by all layers of management.



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