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Return on Marketing Investment

Return on Marketing Investment Author : Guy R. Powell
Publisher : Guy Powell
Pub Date : 2002
Page : 154
Language : en
Rating :

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Return on Marketing Investment provides marketing and business people a methodology and language to connect marketing investments to sales revenues. Whether you are the marketing executive or the departmental manager, this book provides numerous examples illustrating how to calculate the Return on Marketing Investment (ROMI) for real life marketing activities. Whether those activities are focused on lead generation or brand awareness, marketing now can show the results of their activities in a simple language understood by all layers of management.


Return On Marketing Investment


Author by : Guy R. Powell
Languange Used : en
Release Date : 2002
Publisher by : Guy Powell


Description : Return on Marketing Investment provides marketing and business people a methodology and language to connect marketing investments to sales revenues. Whether you are the marketing executive or the depa...

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Marketing Calculator


Author by : Guy R. Powell
Languange Used : en
Release Date : 2012-08-22
Publisher by : John Wiley & Sons


Description : This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly i...

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Managing And Measuring Return On Marketing Investment


Author by :
Languange Used : en
Release Date : 2008
Publisher by :


Description : This report documents the research findings of The Conference Board's Working Group on Managing and Measuring Return on Marketing Investment (MROI)....

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Managing And Measuring Return On Marketing Investment


Author by : Karen V. Beaman
Languange Used : en
Release Date : 2008
Publisher by :


Description : ...

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