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Revenue Disruption

Revenue Disruption Author : Phil Fernandez
Publisher : John Wiley & Sons
Pub Date : 2012-04-13
Page : 240
Language : en
Rating : 4

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Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today’s predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today’s corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century’s revenue battle.


Revenue Disruption


Author by : Phil Fernandez
Languange Used : en
Release Date : 2012-05-01
Publisher by : John Wiley & Sons


Description : Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue pe...

Read Online the Book



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Languange Used : en
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Publisher by : BookLogix


Description : This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing fr...

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Languange Used : en
Release Date : 2013-06-11
Publisher by : Columbia University Press


Description : In September 1923, a magnitude 7.9 earthquake and subsequent firestorms devastated nearly half of Japan’s capital, killing more than 120,000 people and leaving two million homeless. Using a rich arr...

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