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Revenue Disruption

Revenue Disruption Author : Phil Fernandez
Publisher : John Wiley & Sons
Pub Date : 2012-04-13
Page : 240
Language : en
Rating : 4

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Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today’s predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today’s corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century’s revenue battle.


Revenue Disruption


Author by : Phil Fernandez
Languange Used : en
Release Date : 2012-05-01
Publisher by : John Wiley & Sons


Description : Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue pe...

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Disruption By Design


Author by : Paul Paetz
Languange Used : en
Release Date : 2014-12-19
Publisher by : Apress


Description : From Eli Whitney to Henry Ford to Ray Kroc to Steve Jobs, market disruptors have reaped the benefits, including fame and fortune. But do you have to be that rare genius whose unique skills can literal...

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Zone To Win


Author by : Geoffrey A. Moore
Languange Used : en
Release Date : 2015-11-03
Publisher by : Diversion Books


Description : Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why i...

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Not For Free


Author by : Saul J. Berman
Languange Used : en
Release Date : 2011-02-17
Publisher by : Harvard Business Press


Description : Businees model disruption affects not just entertainment, media, and retail companies, but many other industries where supply chains, production lines, distribution channels, and the products and serv...

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