Sales and Marketing the Six Sigma Way

Sales and Marketing the Six Sigma Way Author : Michael Webb, Tom Gorman
Publisher : Kaplan Pub.
Pub Date : 2006-08-01
Page : 298
Language : en
Rating : 1

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Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business—except marketing and sales. 

 

In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb’s book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. 

 

In Sales and Marketing the Six Sigma Way, you will:

* Find out why “”the usual fixes”” for sales problems don’t work

* Meet executives who have used Six Sigma to imrpove marketing and sales results

* See the pitfalls that await the unwary when applying process improvement in sales

* Learn how to introduce Six Sigma to sales and marketing professionals

* Discover through examples and cases how to manage sales as a process

 

Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing.

 

With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way the indispensible guide for sales and marketing professionals who want to excel in today’s business environment, and for quality improvement experts who want to help them.


Sales And Marketing The Six Sigma Way


Author by : Michael J Webb
Languange Used : en
Release Date : 2006-08-01
Publisher by : BookBaby


Description : Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable ...

Read Online the Book



Sales Process Excellence


Author by : Michael Webb
Languange Used : en
Release Date : 2014-09-10
Publisher by :


Description : Why are B2B sales and marketing problems so persistent? Why don't digital and social marketing, lead generation, sales training, CRM systems, and even so-called sales process improve sales productivit...

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Author by : Ade Asefeso MCIPS MBA
Languange Used : en
Release Date : 2013-09-28
Publisher by : AA Global Sourcing Ltd


Description : This book focuses on the new frontier of applying the Six Sigma discipline to an integrated, enterprise-wide strategy to create measurable capabilities in sustaining top-line growth. This book can be ...

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Applying The Science Of Six Sigma To The Art Of Sales And Marketing


Author by : Michael J. Pestorius
Languange Used : en
Release Date : 2006-01-01
Publisher by : ASQ Quality Press


Description : ...

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