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Scientific Advertising

Scientific Advertising Author : Claude C. Hopkins
Publisher : Filiquarian Publishing, LLC.
Pub Date : 2007
Page : 100
Language : en
Rating : 3.5

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Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.


Scientific Advertising


Author by : Claude C. Hopkins
Languange Used : en
Release Date : 2010-01-01
Publisher by : Cosimo, Inc.


Description : In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as rele...

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Scientific Advertising


Author by : Claude Hopkins
Languange Used : en
Release Date : 2016-01-22
Publisher by :


Description : ...

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My Life In Advertising And Scientific Advertising


Author by : Claude Hopkins
Languange Used : en
Release Date : 1986
Publisher by : McGraw Hill Professional


Description : This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobio...

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Scientific Advertising Origins


Author by : Dr. Robert C. Worstell
Languange Used : en
Release Date :
Publisher by : Lulu.com


Description : ...

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