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Scientific Advertising

Scientific Advertising Author : Claude C. Hopkins
Publisher : Filiquarian Publishing, LLC.
Pub Date : 2007
Page : 100
Language : en
Rating : 3.5

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Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.


Scientific Advertising


Author by : Claude C. Hopkins
Languange Used : en
Release Date : 2017-02-14
Publisher by : Pmapublishing.com


Description : Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today....

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Scientific Advertising


Author by : Claude Hopkins
Languange Used : en
Release Date : 2014-02
Publisher by : Merchant Books


Description : This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full St...

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Scientific Advertising


Author by : Claude C. Hopkins
Languange Used : en
Release Date : 2017-02-14
Publisher by : Pmapublishing.com


Description : Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today....

Read Online the Book



My Life In Advertising


Author by : Claude C. Hopkins
Languange Used : en
Release Date : 2016-04-08
Publisher by : Laurus


Description : This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every epis...

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