Scientific Advertising

Scientific Advertising Author : Claude C. Hopkins
Publisher : Filiquarian Publishing, LLC.
Pub Date : 2007
Page : 100
Language : en
Rating : 3.5

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Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.


Scientific Advertising


Author by : Claude C. Hopkins
Languange Used : en
Release Date : 2016-04-08
Publisher by : Laurus - Lexecon Kft.


Description : Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" ...

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Scientific Advertising


Author by : Harry Dexter Kitson
Languange Used : en
Release Date : 2012-04-01
Publisher by :


Description : ...

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My Life In Advertising And Scientific Advertising


Author by : Claude Hopkins
Languange Used : en
Release Date : 1966-02-01
Publisher by : McGraw Hill Professional


Description : Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fund...

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Scientific Advertising Masters Of Marketing Secrets From The First Great Copywriter


Author by : Dr. Robert C. Worstell
Languange Used : en
Release Date : 2014-05-29
Publisher by : Lulu.com


Description : This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every epis...

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