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Sold! How America’s Greatest Sales and Marketing Titans Pulled it Off

Sold! How America’s Greatest Sales and Marketing Titans Pulled it Off Author : Daniel Alef
Publisher : Titans of Fortune Publishing
Pub Date : 2010-10-26
Page : 40
Language : en
Rating :

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Robert Louis Stevenson said, “Everyone lives by selling something.” It is the principal force driving all commercial transactions and activities, from the executive suite of suits and ties to the trenches of open collar and rolled-up sleeves. Given the relative importance of selling in our quest for achievement and success, it is critical to develop selling skills, to hone and perfect them to the best of our abilities. Lots of books have been written about this subject, giving us tips, rules, comments, anecdotes and suggestions, and many more will be written in the future. After all, according to the Bureau of Labor Statistics there are more than 14 million people employed in sales and related occupations. And every one of them would like to improve their ability to close sales. “SOLD! HOW AMERICA’S GREATEST SALES AND MARKETING TITANS PULLED IT OFF” takes a different tack. Instead of listing rules or techniques, it lets you study, embrace and emulate the best salesmen/entrepreneurs who ever lived in America. Olympic skier Jean-Claude Killy once said: “The best and fastest way to learn a sport is to watch and imitate a champion.” Cadets at the West Point Military Academy study the strategies of the great military leaders of the past to acquire the skills they will need in future combat. Chess players study the strategies employed by the grand chess masters to develop and improve their game. Improving sales techniques and capabilities is no different. Learning how America’s super salesmen and saleswomen achieved their success is immensely instructive, all with a view to providing the reader with insight into what made these men and women so successful “Sold!” is the story of 35 titans, from Henry J. Heinz and William Wrigley, Jr., to Steve Jobs, Mary Kay Ash and Jeff Bezos, men and women who created industries, giant corporations, new products, and did it by selling–pitching their ideas and companies to investors and banks, and their products to the public.


Sold How America S Greatest Sales And Marketing Titans Pulled It Off


Author by : Daniel Alef
Languange Used : en
Release Date : 2010-10-26
Publisher by : Titans of Fortune Publishing


Description : Robert Louis Stevenson said, "Everyone lives by selling something." It is the principal force driving all commercial transactions and activities, from the executive suite of suits and ties to the tren...

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Author by : Ray Hope
Languange Used : en
Release Date : 2003-12-01
Publisher by : Xulon Press


Description : ...

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The Man Who Sold America


Author by : Jeffrey L. Cruikshank
Languange Used : en
Release Date : 2010
Publisher by : Harvard Business Press


Description : Reveals the ingenious and tormented Albert D. Lasker, a man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded....

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Made In America Sold In The Nam


Author by : Rick Ritter
Languange Used : en
Release Date : 2006-09
Publisher by : Loving Healing Press


Description : Hope and Healing For All Who Have Been Touched by War "Made in America, Sold in the Nam" brings together the writings of more than two dozen Vietnam-era veterans who have never before had the chance t...

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Languange Used : en
Release Date : 2004-11
Publisher by : Lulu.com


Description : The first post 9-11 election gave us a choice between two big-government, high-tax globocops quibbling over the details, not an alternative to the aggressive international militarism that makes us the...

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Author by : Charles F. McGovern
Languange Used : en
Release Date : 2009-01-06
Publisher by : Univ of North Carolina Press


Description : At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold Amer...

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Author by : Jones Brothers & Company
Languange Used : en
Release Date : 1876*
Publisher by :


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Sketch Of The United States Of North America


Author by :
Languange Used : en
Release Date : 1814
Publisher by :


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Sketch Of The United States Of North America At The Commencement Of The Nineteenth Century From 1800 To 1810 With Statistical Tables And A New Map Translated With Illustrative Notes And Appendix By William Walton


Author by : Louis Auguste FĂ©lix de Baron BEAUJOUR
Languange Used : en
Release Date : 1814
Publisher by :


Description : ...

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Religion In America


Author by : Denis Lacorne
Languange Used : en
Release Date : 2011-08-16
Publisher by : Columbia University Press


Description : Denis Lacorne identifies two competing narratives defining the American identity. The first narrative, derived from the philosophy of the Enlightenment, is essentially secular. Associated with the Fou...

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