Sway

Sway Author : Ori Brafman, Rom Brafman
Publisher : Crown Publishing Group
Pub Date : 2008-06-03
Page : 224
Language : en
Rating : 3.5

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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.


Sway


Author by : Kat Spears
Languange Used : pt
Release Date : 2016-11-09
Publisher by : Globo Livros


Description : Sway é o apelido de Jesse Alderman, por causa de seu talento para conseguir qualquer coisa para qualquer pessoa, como providenciar trabalhos escolares, fazer com que pessoas sejam expulsas da escola,...

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Sway


Author by : Zachary Lazar
Languange Used : en
Release Date : 2011-06-30
Publisher by : Random House


Description : Three dramatic and emblematic stories intertwine in Sway - the early days of the Rolling Stones; the life of avant-garde filmmaker Kenneth Anger; and the community of Charles Manson and his followers....

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Sway


Author by : Ori Brafman
Languange Used : en
Release Date : 2008-06-03
Publisher by : Crown Business


Description : A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting ...

Read Online the Book



Sway


Author by : Jennifer Gibson
Languange Used : en
Release Date : 2012-08-18
Publisher by : BlackOpalBooks


Description : There was something different about Jessie. She struggled to fit in at school, surrounded by a web of lies and deceit...until she met Ethan. Based on a true story, the novel “Sway” is about a hear...

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