The Conquest of Cool

The Conquest of Cool Author : Thomas Frank
Publisher : University of Chicago Press
Pub Date : 1998-12-01
Page : 287
Language : en
Rating : 3.5

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While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men’s clothing business.

“[Thomas Frank is] perhaps the most provocative young cultural critic of the moment.”—Gerald Marzorati, New York Times Book Review

“An indispensable survival guide for any modern consumer.”—Publishers Weekly, starred review

“Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit.”—Geoff Pevere, Toronto Globe and Mail

The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century.”—T. J. Jackson Lears, In These Times

“An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the ’60s. A spirited and exhaustive analysis of the era’s advertising.”—Brad Wieners, Wired Magazine

“Tom Frank is . . . not only old-fashioned, he’s anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics.”—Roger Trilling, Details


The Conquest Of Cool


Author by : Thomas Frank
Languange Used : en
Release Date : 1998-12-01
Publisher by : University of Chicago Press


Description : Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce....

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Beyond Exoticism


Author by : Timothy D. Taylor
Languange Used : en
Release Date : 2007-03-05
Publisher by : Duke University Press


Description : DIVStudy of how systems of power and domination have shaped representations of otherness in music./div...

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Men To Boys


Author by : Gary Cross
Languange Used : en
Release Date : 2008-10-17
Publisher by : Columbia University Press


Description : Adam Sandler movies, HBO's Entourage, and such magazines as Maxim and FHM all trade in and appeal to one character& mdash;the modern boy-man. Addicted to video games, comic books, extreme sports, and ...

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Cool Men And The Second Sex


Author by : Susan Fraiman
Languange Used : en
Release Date : 2012-06-19
Publisher by : Columbia University Press


Description : Academic superstars Andrew Ross, Edward Said, and Henry Louis Gates, Jr. Bad boy filmmakers Quentin Tarantino, Spike Lee, and Brian de Palma. What do these influential contemporary figures have in com...

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