The Economics of Attention

The Economics of Attention Author : Richard A. Lanham
Publisher : University of Chicago Press
Pub Date : 2006-04-21
Page : 312
Language : en
Rating : 3.5

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If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. 

With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. 

Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.


The Economics Of Attention


Author by : Richard A. Lanham
Languange Used : en
Release Date : 2006-04-21
Publisher by : University of Chicago Press


Description : If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short o...

Read Online the Book



Climate Change And The Economics Of The World S Fisheries


Author by : Rögnvaldur Hannesson
Languange Used : en
Release Date : 2006-01-01
Publisher by : Edward Elgar Publishing


Description : To date, research on the economic implications of climate change on fisheries has been both limited and fragmented. The contributors to this volume remedy the lack of attention by investigating the ec...

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The Economics Of Information


Author by : Kenneth Joseph Arrow
Languange Used : en
Release Date : 1984
Publisher by : Harvard University Press


Description : A collection of essays on the theory of information as an economic commodity includes discussions of statistical methods, property rights, and economic planning...

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Celebrity Society


Author by : Robert Van Krieken
Languange Used : en
Release Date : 2012
Publisher by : Routledge


Description : This book brings new dimensions to our understanding of celebrity, capturing the way in which the figure of the celebrity is bound up with the emergence of modernity and outlines how the celebrificati...

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