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The Effect of Solution Transition on Steering the Sales Force: For New Marketing and Sales Metrics

The Effect of Solution Transition on Steering the Sales Force: For New Marketing and Sales Metrics Author : Julien Schnerrer
Publisher : Anchor Academic Publishing (aap_verlag)
Pub Date : 2014-02-01
Page : 76
Language : en
Rating :

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The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm’s sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence of solutions. Besides, an overview about the sales marketing interface will be given to raise the awareness of this topic. Furthermore, this study will increase the understanding of the reader about applied metric concepts in marketing departments that can be found in existing firms today. It will be demonstrated how shareholder value influenced the design and why these metrics are not aligned with the latest study of firm value.


The Effect Of Solution Transition On Steering The Sales Force For New Marketing And Sales Metrics


Author by : Julien Schnerrer
Languange Used : en
Release Date : 2014-02-01
Publisher by : Anchor Academic Publishing (aap_verlag)


Description : The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm’s sales force. Sales are often considered as part of a marketing strategy. It will be ...

Read Online the Book



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Publisher by :


Description : Publié en 1982, Le Prix de l'excellence a connu un succès planétaire. Fruit de plusieurs années d'enquête auprès d'entreprises, cet ouvrage part à la recherche des règles d'excellence et les s...

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