The Fundamentals of Business-to-Business Sales & Marketing

The Fundamentals of Business-to-Business Sales & Marketing Author : John M. Coe, John Coe
Publisher : McGraw Hill Professional
Pub Date : 2003-09-11
Page : 208
Language : en
Rating :

Download The Fundamentals of Business-to-Business Sales & Marketing Book free at link below

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today’s relentless revenue and margin demands.



Warning: Invalid argument supplied for foreach() in /home/booksfree/public_html/visdev.co/wp-content/themes/solon/content-single.php on line 108

Leave a Reply

Your email address will not be published. Required fields are marked *