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The Fundamentals of Business-to-Business Sales & Marketing

The Fundamentals of Business-to-Business Sales & Marketing Author : John M. Coe, John Coe
Publisher : McGraw Hill Professional
Pub Date : 2003-09-11
Page : 208
Language : en
Rating :

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B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today’s relentless revenue and margin demands.


The Fundamentals Of Business To Business Sales Marketing


Author by : John M. Coe
Languange Used : en
Release Date : 2003-08-21
Publisher by : McGraw Hill Professional


Description : This guide shows sales and marketing executive how to revamp their sales and marketing model and fully integrate the traditional methods of the salesman approach with the most effective and proven new...

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Fundamentals Of Business To Business Marketing


Author by : Michael Kleinaltenkamp
Languange Used : en
Release Date : 2015-03-02
Publisher by : Springer


Description : ​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketi...

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Marketing B To B


Author by : Diviné
Languange Used : fr
Release Date : 2016-09-30
Publisher by : Vuibert


Description : Une mine d'informations à l'usage des professionnels et futurs professionnels Comment déterminer une stratégie marketing pour des produits ou services destinés aux entreprises ? Comment étudier l...

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Fundamentals Of Business Marketing Research


Author by : David Alan Reid
Languange Used : en
Release Date : 2004
Publisher by : Psychology Press


Description : Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions fo...

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Business To Business Marketing Management


Author by : Alan Zimmerman
Languange Used : en
Release Date : 2013-04-12
Publisher by : Routledge


Description : Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product kn...

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Mba In A Book


Author by : Leslie Pockell
Languange Used : en
Release Date : 2009-03-26
Publisher by : Hachette UK


Description : MBA IN A BOOK offers the kind of information graduates of MBA programs ought to have, but usually gain only after years of hard-won experience. This volume contains essential advice about the fundamen...

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Business To Business Marketing


Author by : Ross Brennan
Languange Used : en
Release Date : 2014-04-23
Publisher by : SAGE


Description : This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of...

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Business To Business Marketing


Author by : Mark Eardley
Languange Used : en
Release Date : 2016-02-01
Publisher by : Random House Struik


Description : The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, ...

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Maximum Effectiveness


Author by : Anthony Edward Johnson
Languange Used : en
Release Date : 2001
Publisher by : iUniverse


Description : Develop a professional and personal life of Maximum Effectiveness! Tough times call for top talent, and there is always room at the top for the best! Maximum Effectiveness: Your Guide to Maximum Succe...

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Fundamentals Of Information Systems


Author by : Ralph Stair
Languange Used : en
Release Date : 2015-01-02
Publisher by : Cengage Learning


Description : Combining the latest research and most current coverage available into a succinct nine chapters, FUNDAMENTALS OF INFORMATION SYSTEMS, 8E equips students with a solid understanding of the core principl...

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