The Profit Maximization Paradox

The Profit Maximization Paradox Author : Glen S. Petersen
Publisher : Booksurge Publishing
Pub Date : 2008
Page : 176
Language : en
Rating :

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The title and sub-title of this book reflect two complementary and critical messages for business management. The title suggests that maximization of profit represents a paradox in that most organizations plan on the basis of historical results and use internally oriented metrics to assess functional performance. This approach has two basic flaws, the first is that historical results reveals very little regarding cause and effect; therefore, it is impossible to assess maximization in the context of any objective perspective. The sub-title links with the title in that Marketing and Sales typically represent 15 to 35 percent of total corporate cost; the lack of alignment dilutes both top line and bottom line results. Who can afford this level of dilution? This book offers an unvarnished and pragmatic approach to addressing the disconnect that has historically separated Marketing and Sales; the two most pivotal functions to achieving true profit maximization.

The Profit Maximization Paradox

Author by : Glen S. Petersen
Languange Used : en
Release Date : 2008
Publisher by : Createspace Independent Pub

Description : Profit maximization is impossible given current methods for planning and alignment. The alignment of Marketing and Sales is the critical element required to pursue and achieve profit maximization....

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The Corporate Paradox

Author by : Wouter H.F.M. Cortenraad
Languange Used : en
Release Date : 2012-12-06
Publisher by : Springer Science & Business Media

Description : The `corporation' is by far the most successful legal concept of organization among large business firms. Yet there are numerous examples of firms operated in corporate form that were troubled either ...

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The Populist Paradox

Author by : Elisabeth R. Gerber
Languange Used : en
Release Date : 2011-11-28
Publisher by : Princeton University Press

Description : Do small but wealthy interest groups influence referendums, ballot initiatives, and other forms of direct legislation at the expense of the broader public interest? Many observers argue that they do, ...

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Real Time Marketing For Business Growth

Author by : Monique Reece
Languange Used : en
Release Date : 2010-03-25
Publisher by : Pearson Education

Description : In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-...

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