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The Profit Maximization Paradox

The Profit Maximization Paradox Author : Glen S. Petersen
Publisher : Booksurge Publishing
Pub Date : 2008
Page : 176
Language : en
Rating :

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The title and sub-title of this book reflect two complementary and critical messages for business management. The title suggests that maximization of profit represents a paradox in that most organizations plan on the basis of historical results and use internally oriented metrics to assess functional performance. This approach has two basic flaws, the first is that historical results reveals very little regarding cause and effect; therefore, it is impossible to assess maximization in the context of any objective perspective. The sub-title links with the title in that Marketing and Sales typically represent 15 to 35 percent of total corporate cost; the lack of alignment dilutes both top line and bottom line results. Who can afford this level of dilution? This book offers an unvarnished and pragmatic approach to addressing the disconnect that has historically separated Marketing and Sales; the two most pivotal functions to achieving true profit maximization.


The Profit Maximization Paradox


Author by : Glen S. Petersen
Languange Used : en
Release Date : 2008
Publisher by : Createspace Independent Pub


Description : Profit maximization is impossible given current methods for planning and alignment. The alignment of Marketing and Sales is the critical element required to pursue and achieve profit maximization....

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The Corporate Paradox


Author by : Wouter H.F.M. Cortenraad
Languange Used : en
Release Date : 2012-12-06
Publisher by : Springer Science & Business Media


Description : The `corporation' is by far the most successful legal concept of organization among large business firms. Yet there are numerous examples of firms operated in corporate form that were troubled either ...

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The Populist Paradox


Author by : Elisabeth R. Gerber
Languange Used : en
Release Date : 2011-11-28
Publisher by : Princeton University Press


Description : Do small but wealthy interest groups influence referendums, ballot initiatives, and other forms of direct legislation at the expense of the broader public interest? Many observers argue that they do, ...

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From Pluralist To Patriotic Politics


Author by : Charles Blattberg
Languange Used : en
Release Date : 2000-02-03
Publisher by : OUP Oxford


Description : The moral and political philosophy of pluralism has become increasingly influential. To pluralists, when values genuinely conflict we should aim to strike an appropriate balance or trade-off between t...

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