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What Really Counts for Ceos. Connect the Dots Between Marketing & Sales. Regain Control of Your Company’s Roi.

What Really Counts for Ceos. Connect the Dots Between Marketing & Sales. Regain Control of Your Company’s Roi. Author : Gal S. Borenstein
Publisher : Gal Borenstein, Author
Pub Date : 2008-10
Page : 129
Language : en
Rating :

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It s a brave new world for CEOs; from print advertising to Web 2.0 social networks; CEOs of every sized company still have no idea which part of their marketing works, which part doesn t and what they should invest in to enhance their company s long-term success. Gal Borenstein’s What Really Counts for CEOs, uncovers the key challenges CEOs face, and gives you the tools needed to treat marketing as a science. You will be asked to think differently, to ask the right questions to your marketing, sales and communication teams that will produce better answers that lead to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, you will find out What Really Counts and make it work hard for your money.


What Really Counts For Ceos Connect The Dots Between Marketing Sales Regain Control Of Your Company S Roi


Author by : Gal S. Borenstein
Languange Used : en
Release Date : 2008-10
Publisher by : Gal Borenstein, Author


Description : Borenstein uncovers the key challenges CEOs face and gives the tools needed to treat marketing as a science....

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Author by : Dennis C. Carey
Languange Used : en
Release Date : 2003
Publisher by : Random House LLC


Description : Provides lessons for business leaders on ways to effectively run a corporation, covering such topics as corporate governance, streamlining, and leadership....

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Languange Used : en
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Publisher by : CreateSpace


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Languange Used : en
Release Date : 2011-09-22
Publisher by : McGraw Hill Professional


Description : Ride your personal brand to the highest level in your field! ”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of thei...

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Author by :
Languange Used : en
Release Date : 1995
Publisher by :


Description : ...

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Author by : Linda J. Popky
Languange Used : en
Release Date : 2016-11-03
Publisher by : Routledge


Description : Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hi...

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Author by : Ron Rhody
Languange Used : en
Release Date : 1999
Publisher by : ACADEMY PUBLISHING at Walnut Creek


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